topple logistical hurdles & enhance your creative potential in just a click
The Goal
EXECUTIVE SUMMARY
Hypothesis
I hypothesize that a vital solution is an affordable and flexible space rental app that empowers artists with accessible studios, reshaping the landscape by fostering quick turnover times, logistical ease, and artistic fulfillment.
Secondly, I hypothesize that there will be overlapping user needs within the space booking processes for rehearsal space and performance space, which allows for effective streamlining and efficiency building.
Opportunity
Pain Point: Creative professionals often face cumbersome and fragmented logistical processes when booking rehearsal and performance spaces, hindering their ability to focus on their craft.
How might we: Streamline and simplify these booking processes to unlock and propel their full creative potential?
The Process
designing a space-booking platform for creatives…
1. Conducted competitive heuristic audits, and user research through diary entries summarized into empathy maps, Dovetail-encoded interviews, and quantitative Google surveys
2. Streamlined and optimized the independent artists’ studio booking journey focusing on a user-centric design
3. Created information architectures, low-fidelity and high-fidelity sketches, user personas, user scenarios, and wireframes
4. Identified the need to create a centralized studio and performance venue-booking application, leveraging Figma for design and prototyping (for beta and final product iterations)
5. Used a costumer satisfaction map through service level KPIs in beta stages of user testing.
The Hypothesis Was…
Supported
A Streamlined & Simplified
User Flow
Context
Enrolling in Brain Station's 7-week UX/UI course introduced me to a diverse group of fellow learners, each bringing a unique set of skills from various creative backgrounds. Among them were individuals with backgrounds in dance, music, and graphic design, all sharing a common interest in transitioning into the field of UX/UI design. As someone with a background in dance, it was particularly exciting to discover this common thread.
Utilizing my fellow course participants for user research, our collective goals emerged: to address space-booking challenges at the rehearsal and performance stages of the creative process. The collaborative spirit also aimed to bring together like-minded creative expertise to enhance the execution during intial idea-crafting stages of creative projects
Main Insights
Step 1: Input creative profession
Came a far way…
Reflections
Collaboration is Key
Users can effortlessly book rehearsal and performance spaces, find collaborators, and align schedules with shared visions. This collaborative approach breaks down barriers in the creative process, with each task enhancing the other.
Tapping Creative Potential
As a dancer, being a "dancerpreneur" means pushing creative boundaries. Embracing a multidisciplinary approach within the Domino community adds a dynamic layer to the creative experience. It's more than dancers working together; it's about fusing diverse artistic perspectives. Artists can connect with professionals from various fields through profile creation, fostering seamless idea flow across disciplines. This enriches individual projects and opens new possibilities for innovative and boundary-pushing artistic endeavors, showcasing the power of diverse talents united by a shared passion for artistic expression.
Step 2: Choose what you’d like to do: find creative expertise, book rehearsal studio space, or book performance space
You also have the choice to merely edit your portfolio-style profile for recognition
Step 3: Select dates
Either performance dates, rehearsal dates, or time of availability (depending on choice of action)
Step 4: Narrow your search
Select immediate filters to narrow space search, or input description of ideal expertise into an AI-powered search engine if looking for expertise
Step 5: Browse through options, and use filter icon to further narrow your search
Step 6: Make a selection
Book your selected space, or book a call with your selected collaborator