The Collective Goal
Create an inclusive and intuitive website tailored for a diverse audience. The website aims to deliver climate school scientists Helga and Joaquim's research in a consolidated, accessible, and visually appealing manner, fostering interactive learning, and increased awareness on the multi-faceted impacts of climate change. Their overarching goal is to engage the next generation of scientists in climate science, and highlight successful projects.
The Process
Conducted a comprehensive UX/UI project that involved heuristic analysis, user interviews, and card sorting to understand how users learn and engage, leading to the creation of user flows, personas, and design assets like wireframes and moodboards. Post-launch, the project was evaluated through A/B testing and KPIs, measuring success in user engagement and outreach, with regular feedback from collaborating scientists.